Privacy Policy

Last updated: April 2026

This privacy policy explains how AlphaSERP collects, uses, and protects personal data when you visit alphaserp.com or contact us through this website. AlphaSERP acts as the data controller for personal data collected through this site.

What data we collect and why

Contact form submissions

When you use the contact form on this website, we collect your name, email address, and the content of your message. This data is used solely to respond to your enquiry. We do not add you to any mailing list, share your information with third parties, or use it for marketing purposes without your explicit consent.

The legal basis for processing this data is our legitimate interest in responding to business enquiries (Article 6(1)(f) GDPR).

Analytics

This website may use analytics tools — currently Google Analytics — to understand how visitors use the site. Analytics data collected includes pages visited, time spent on pages, approximate geographic location (country or city level), browser type, and device type. This data is anonymised and aggregated. It is used only to improve the website and is not used to personally identify visitors.

If Google Analytics is active on this site, it sets cookies in your browser. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Cookies

This website uses a small number of cookies necessary for the site to function correctly. These include session cookies set by WordPress (the platform this site is built on) and, if analytics is active, cookies set by Google Analytics. No tracking or advertising cookies are used.

You can control cookie settings through your browser. Disabling cookies may affect some functionality of the site.

Cloudflare

This website uses Cloudflare for performance and security. Cloudflare may process your IP address and other network data as part of its services. Cloudflare acts as a data processor under the terms of its Data Processing Agreement. For more information, see Cloudflare’s privacy policy at cloudflare.com/privacypolicy.

Embedded content

Pages on this site may include embedded content from third-party services such as YouTube or Vimeo. Embedded content behaves as if you had visited that third-party website directly. These services may collect data about you, set cookies, and track your interaction with the content. Their respective privacy policies govern how they handle your data.

How long we keep your data

Contact form submissions are retained for as long as is necessary to manage the enquiry and any resulting business relationship. Analytics data is retained in accordance with the retention settings of the analytics platform in use (typically 26 months for Google Analytics). We do not retain personal data beyond the period necessary for the purpose for which it was collected.

Your rights under GDPR

If you are located in the European Economic Area, you have the following rights regarding your personal data:

  • The right to access — you can request a copy of the personal data we hold about you
  • The right to rectification — you can request correction of inaccurate or incomplete data
  • The right to erasure — you can request deletion of your personal data where there is no legitimate reason for us to continue holding it
  • The right to restrict processing — you can request that we limit how we use your data in certain circumstances
  • The right to data portability — you can request a copy of your data in a machine-readable format
  • The right to object — you can object to processing based on legitimate interests

To exercise any of these rights, contact us using the details below. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information and Data Protection Commissioner (IDPC) in Malta.

Third-party services

This website does not sell, rent, or share personal data with third parties for marketing purposes. The only third-party services that may process data in connection with this site are Google Analytics (analytics), Cloudflare (security and performance), and the hosting provider. Each acts as a data processor under a data processing agreement.

Data security

This website is served over HTTPS. We take reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, or loss. No transmission over the internet is completely secure, but we take reasonable steps to protect the data you provide to us.

Changes to this policy

We may update this privacy policy from time to time. The date at the top of this page indicates when it was last updated. Continued use of this website following any changes constitutes acceptance of the updated policy.

Contact

If you have questions about this privacy policy or how we handle your personal data, please get in touch through the contact page.

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