How to diagnose and fix SEO problems
Guides based on 15+ years of client work in iGaming, online pharmacy and finance. Each one explains what causes a problem, how to find it, and how to fix it.
Ranking & visibility
For sites that don’t show up where they should in Google.
Why your website is not ranking
The usual reasons a site underperforms in search: indexing problems, technical faults, keyword difficulty, search intent and authority. How to work out which one applies to yours.
Read the guide →Google not indexing pages
Noindex tags, robots.txt blocks, canonical errors, thin content and orphan pages. How to check for each one and how to fix it.
Read the guide →Technical SEO
How search engines crawl and index your site, and what goes wrong when they can’t.
Technical SEO guide
What technical SEO covers: crawling, indexing, site architecture, page speed, JavaScript and Core Web Vitals. Use it to work out which areas are most likely holding your site back.
Read the guide →Common technical SEO problems
The technical issues I find most often in audits: what causes them, how to spot them and how to fix them.
Read the guide →Technical SEO checklist
A checklist for auditing your site’s technical health and keeping it that way: crawling, indexing, architecture, speed, mobile, structured data and security.
Read the guide →Crawlability and indexing
How Googlebot finds and indexes pages, what stops it, and how to diagnose and fix crawling and indexing problems.
Read the guide →SEO and AI search
What AI search changes for SEO, what it doesn’t, and what the evidence so far says about generative engine optimisation.
Read the guide →Programmatic SEO
Building SEO at scale with structured data, templates and internal linking, instead of writing every page by hand.
Programmatic SEO: building pages at scale that rank
When programmatic SEO makes sense, how to structure the data, how to build templates around search intent, and the mistakes that produce thousands of pages and no rankings.
Read the guide →Programmatic SEO for an online pharmacy comparison site
How I built a programmatic SEO system in a regulated niche: the architecture, what worked, what didn’t, and the results after nine months.
Read the case study →Free browser-based tools for technical SEO.
Tools I built for problems I kept running into in client work. No sign-up, no install.
See all free tools →Recognise your site in one of these guides?
Every site is different. If you’d like to talk through what’s happening with yours, the first consultation is free and there’s no obligation.