SEO Resources — Practical Guides from an Independent SEO Consultant
This section contains practical guides on the topics I get asked about most often — technical SEO, common ranking problems, and indexing issues. The content is written to be genuinely useful rather than generic: each guide covers what causes a problem, how to diagnose it, and what fixing it actually looks like.
Where relevant, guides link to each other and to the services that address more complex versions of the same problem. If you read something that sounds like your situation and want a direct conversation about it, a free initial consultation is available via the contact page.
Ranking and visibility problems
For websites that are not appearing where they should in Google search results. These guides cover the most common reasons and what to do about them.
Why your website is not ranking
A structured breakdown of the most common reasons websites underperform in organic search — from indexing problems and technical issues to keyword difficulty, content intent, and domain authority. If you are not sure where to start, this is the right first read.
Google not indexing pages
If your pages are not appearing in Google at all, this guide explains why. It covers every common cause of indexing failures — noindex tags, robots.txt blocks, canonical errors, thin content, orphan pages, and more — with clear guidance on how to fix each one.
Technical SEO
Guides covering the technical foundations of organic search performance — how search engines access, crawl, and index websites, and what goes wrong when they cannot.
Technical SEO guide
A complete overview of what technical SEO covers — crawlability, indexing, site architecture, page speed, JavaScript SEO, and Core Web Vitals. Start here if you want to understand what technical SEO is and which areas are most likely to be affecting your site.
Technical SEO issues — common problems and how to fix them
A detailed guide to the most common technical SEO problems — what causes them, how to identify them, and how to fix them. Covers crawlability, indexing, architecture, page speed, JavaScript rendering, and structured data errors.
Technical SEO checklist
A practical technical SEO checklist for auditing and maintaining your site’s technical health on an ongoing basis. Structured around the core areas of technical SEO — crawlability, indexation, architecture, speed, mobile usability, structured data, and security.
Crawlability and indexing
An in-depth guide to how search engines discover and index pages — and what stops them doing it correctly. Covers how Googlebot works, what blocks crawlability, what causes indexing failures, and how to diagnose and fix both.
SEO and AI search
A practical, evidence-based guide to what AI search actually means for SEO — what has genuinely changed, what has stayed the same, and what the current evidence supports on generative engine optimisation.
Free SEO tools
A growing set of free browser-based SEO tools for diagnosing and improving technical SEO performance. No signup required.
Need direct help with any of these?
These guides cover the most common situations, but every site is different. If you have read something here that sounds familiar and want a second opinion on what is happening with your specific site, I offer a free initial consultation.
The most efficient way to get a clear picture is usually a technical SEO audit — a structured analysis of what is limiting your site’s performance, with prioritised recommendations. For ongoing work, find out more about the technical SEO consulting and SEO strategy services.