Hire an SEO Consultant — Direct Expertise, No Agency Overhead
If you are looking to hire an SEO consultant, you want someone with the technical depth to diagnose what is actually wrong and the strategic experience to know what to do about it. Not a report that sits in a folder. Not recommendations that get lost in a handoff between account managers and junior staff. Direct work, clearly explained, prioritised by what will actually make a difference.
That is what I offer through AlphaSERP. My name is Matt. I have been working in SEO for over 15 years, I teach SEO at university level, and I hold a PhD — which means I approach problems analytically and explain them clearly. I work directly with every client. There is no team behind me handling your project while I manage the relationship.
What I can help with
My work focuses on the areas of SEO that have the greatest technical and strategic impact:
- Technical SEO — crawlability, indexing, site architecture, JavaScript SEO, Core Web Vitals, and site migrations
- SEO strategy — defining a clear direction for organic growth based on search demand, competitive analysis, and business objectives
- SEO audits — structured analysis of what is limiting your site’s performance, with prioritised recommendations
I work with a range of website types — complex e-commerce sites, content publishers, SaaS products, affiliate sites, and growing businesses building organic traffic from the ground up. The common thread is that the work requires genuine expertise, not templated deliverables. For a concrete example of results in a regulated YMYL environment, see the online pharmacy SEO case study.
Find out more about each service on the services page.
Why hire an independent SEO consultant?
Working with an independent consultant rather than an agency makes sense in specific situations. If you need senior technical expertise applied directly to your site — rather than distributed across an account team — an independent consultant delivers more focused value. There is no markup on junior time, no account management overhead, and no incentive to expand scope beyond what is useful. For more information, see this guide about what an SEO consultant does.
It also means you get honest advice. I have no agency to protect and no retainer to justify. If the most useful thing I can tell you is that your site has one specific problem that can be fixed in a week, I will tell you that — not propose a six-month engagement to justify a larger fee.
For a more detailed look at the tradeoffs, see the guides on SEO consultant vs agency and when to hire an SEO consultant.
Who I work with
I work best with businesses that have a real organic search problem they need to solve — not businesses looking for a contractor to execute a pre-defined task list. My value is in identifying what the actual problem is, not just in doing the work once someone else has diagnosed it.
Typical engagements start with a technical SEO audit to establish a clear baseline, followed by an SEO roadmap, and either ongoing consulting support or a strategy engagement. I work remotely with clients worldwide and am based in Malta, EU.
Get in touch
I offer a free initial consultation for every new enquiry. It is a direct conversation about your site, what you are trying to achieve, and whether I am the right fit to help. No obligation, no pitch.
You can also read more about my background and approach on the about page.