Practical SEO knowledge.
No filler.
Guides written from 15+ years of consultancy work - not content marketing. Each one covers what causes a problem, how to diagnose it, and what fixing it actually looks like.
Ranking & Visibility
For websites that are not appearing where they should in Google search results.
Why your website is not ranking
A structured breakdown of the most common reasons websites underperform in organic search - from indexing problems and technical issues to keyword difficulty, content intent, and domain authority.
Read the guide →Google not indexing pages
Every common cause of indexing failures - noindex tags, robots.txt blocks, canonical errors, thin content, orphan pages - with clear guidance on how to fix each one.
Read the guide →Technical SEO
The technical foundations of organic performance - how search engines access, crawl, and index your site, and what goes wrong when they can't.
Technical SEO - complete guide
A full overview of what technical SEO covers: crawlability, indexing, site architecture, page speed, JavaScript SEO, and Core Web Vitals. Start here if you want to understand which areas are most likely affecting your site.
Read the guide →Common technical SEO problems
The most common technical SEO issues - what causes them, how to identify them, and how to fix them. Covers crawlability, indexing, architecture, page speed, JavaScript rendering, and structured data errors.
Read the guide →Technical SEO checklist
A practical checklist for auditing and maintaining your site's technical health on an ongoing basis - structured around crawlability, indexation, architecture, speed, mobile, structured data, and security.
Read the guide →Crawlability and indexing
An in-depth guide to how search engines discover and index pages - and what stops them doing it correctly. Covers how Googlebot works, what blocks crawlability, and how to diagnose and fix both.
Read the guide →SEO and AI search
A practical, evidence-based guide to what AI search actually means for SEO - what has genuinely changed, what has stayed the same, and what the current evidence supports on generative engine optimisation.
Read the guide →Programmatic SEO
How to build and scale SEO through structured data, templated content, and systematic internal linking - rather than page-by-page content production.
Programmatic SEO - how to build scalable pages that actually rank
A practical guide to programmatic SEO - what it is, when it makes sense, how to structure the data layer, build intent-based templates, and avoid the common failure modes that produce pages at scale but rankings at zero.
Read the guide →Programmatic SEO in a regulated niche - online pharmacy case study
A documented breakdown of how a programmatic SEO system was built in a regulated industry - the architecture, what worked, what failed, and what the results looked like after nine months.
Read the case study →Browser-based tools for diagnosing and improving technical SEO.
A growing set of tools built to solve problems I kept running into in consultancy work. No signup required - use them directly in your browser.
See all free tools →Read something that sounds like your situation?
Every site is different. If you want a direct conversation about what's happening with yours, a free initial consultation is available - no obligation, no pitch deck.